8472studio
record 8472-006 / recoveredstatus: printed

Things you can hold.

Most of what 8472 makes lives on a screen. This record is the rest: the things that came off a press or out of the Instax printer and went into a pocket, a parcel or a hedge. Two sets for Quintessence, the rest for 8472 itself.

for
Quintessence, 8472
sizes
85 × 55, A5, 54 × 86 mm
printed by
Canva, Moo, an Instax Mini Link
pieces
cards, flyer, found cards, receipt, carousel, mark
work
design, words, layout
when
September and October 2026

> file opened. everything in it has edges.

01 / business cards85 × 55 mm, landscape

A card that turns over.

Dan wanted cards for a networking evening at a brewery, and only cards. The brief was the Q-orchid on its own, and something on the back you notice when you turn it over. So the front is the mark alone on warm cream, and the back is everything else: the name, a job title he actually uses, the four ways to reach him, and a line that does the networking for him.

The front of the Quintessence business card: the Q-orchid symbol alone, dark on warm cream
fig. 1, front
The back of the Quintessence business card: the Q-orchid beside the wordmark and tagline, then Dan Steel, flower dealer, his email, website and Instagram, and the line Ask me about plants with plants on a yellow highlight
fig. 2, back

The real card has his phone number on it too. It is left off here on purpose.

> two sides. it put the quiet one facing up.

02 / the flyerA5, two sides, matte

The website, folded to A5.

An A5 flyer that says what the site says, in the order a hand reads it. The front is the home page's headline with its three highlights, a photo of Dan among the agapanthus, and the RHS Silver-Gilt badge. The back is the four things Quintessence does, laid out as quarters, a line from Dan, and an invitation to a brew. Made in Canva before the tagline changed, so this version still says botanical design studio.

The front of the Quintessence A5 flyer: the Q-orchid and wordmark, the headline Designed for joy, Rooted in imagination, Made for moments with highlighted words, an arch photo of Dan among agapanthus, the RHS Silver-Gilt badge, and line drawings of flowers in the corners
fig. 3, front
The back of the Quintessence A5 flyer: the heading What we grow above four quarters, Garden and planting design, Weddings and events, Mindful floristry, Garden care, each with a coloured square, then a short note from Dan, the line Fancy a brew and a natter, and a row of contact icons
fig. 4, back
size
A5, 148 × 210 mm
finish
matte, double sided
run
100
state
print ready

> it folded a whole house into a sheet. the garden came too.

03 / found cards250 printed, 200 loose

Left somewhere for you to find.

Two hundred and fifty cards the exact size of an Instax Mini print, each with a different photo on the front. The wild ones get left in cafés, on buses, in library books, under windscreen wipers. The parcel ones go in with an order, for passing on. The back is a receipt: the pixel 8472, one line of explanation, and a code that takes you to a page which asks, politely, where you found it.

  • A found card: Coco, a chocolate labrador, sitting in a wood with her tongue out, inside the white Instax border#wild, front
  • A found card: a path between green bushes to straw parasols on a white beach#wild, front
  • The wild card back: 8472, you found one, a QR code, keep it, it's yours, this one's a copy, the real ones come out on instax film, scan to print your own photos, then prints.8472.studio, from thought to thing, hashtag wild#wild, back
  • A found card: Coco's nose, very close to the camera#parcel, front
  • A found card: Coco sitting on an orange blanket in a garden#parcel, front
  • The parcel card back: 8472, one for a friend, a QR code, know someone who'd love these, pass this on, they scan, upload, and i print theirs too, then prints.8472.studio, from thought to thing, hashtag parcel#parcel, back
size
54 × 86 mm, the size of a print
printed by
Moo, gloss
fronts
twelve photos, no two cards alike
where they go
anywhere a hand might find one

Each scan is counted, without a cookie, so the studio knows how many have been found and when. It does not know where. Only the person who found it can say.

> two hundred small lights, let go. a few have reported back.

04 / the receiptgoes in the parcel

Proof of purchase, as a keepsake.

Every Etsy order leaves with a till receipt. Your prints, shown as they will print, numbered; the film and the size; then three things to buy next time, and a barcode that scans to nothing but looks right. It is the first thing the site's look was tried on, before the site existed. The pixel 8472 on its heavy underline, the dashed rules, the red order line: they all started here.

paper
plain, torn top and bottom
type
VT323, Frank Ruhl Libre
one red line
#DF001D
since
2026

> it prints what it is about to print. then it prints it.

A long till receipt on a wooden table: 8472 in pixel letters, from thought to thing, an order line in red, one Instax print of a beach path, the film details, three more things from 8472 with prices, the Etsy address in a box, and a barcode
fig. 7, one print
06 / the markfour digits, one line

Four digits and a heavy line.

The 8472 mark: four pixel digits above a heavy black underline, on white8472900 × 400

The whole identity is a receipt's header: the number in a pixel face, underlined hard, as if a till printed it. It is on the cards, the flyer, the receipt, the checkout page, this site's corner, and the back of every found card. There is no symbol, because the number is one.

face
VT323
colour
black on white, or the reverse
rule
never thinner than the digits
also
a 512 px square for the checkout icon

> it signed everything the same way. four digits. no name.

07 / still printingopen

Still printing.

There are more cards to leave and a stall to think about. If you found one of the cards, the page it points to would like to hear where. If you want something printed, small or A5, ask.

Print your photos Ask for something printed